Soon is an amazing integrative thinker. He was able to embrace the key principles of “Switch” and marry them with his deep knowledge of innovation to drive new innovative behaviors.
— Chip Heath, Bestselling Author of “Switch” and “Made to Stick”

Innovation

After almost 20 years of leading innovation, I have learned important lessons that can help you with the following:

INNOVATION CULTURE

Working with Chip and Dan Heath, authors of “Switch – How to Make Change Happen When Change is Hard,” I have developed best practices to motivate new innovation behaviors that create a winning innovation culture.
Motivating a Culture of Innovation - Video Clip >>

INNOVATION STRATEGY

Working with Roger Martin, author of “Playing to Win” and his “Where to Play, How to Win” strategy framework, I have developed clear strategy roadmaps to inform what goes into your innovation pipelines, and more importantly, what stays out.
Innovation Strategy - Sample Framework >>

INNOVATION CAPABILTIES

Working inside multiple Fortune 500 corporations along with various venture backed startups, I have established important innovation capabilities.
Innovation Capabilities Examples >>

 

Design

By benchmarking over 50 Design-Led organizations, and by leading efforts to develop winning design strategies and playbooks, I have gained important insights that can help you with the following:

DESIGN STRATEGY

Working along side BMW Design Works and based on learning from 50 Design-Led organizations, I have developed winning design strategies and playbooks.
Creating Iconic Advantage - Video Clip >>

DESIGN THINKING CAPABILTIES

Based on taking the best practices from Stanford D-School, Ideo, P&G and the Rotman School, I have developed a practical approach to teaching and establishing a design thinking capability in your organization.
Design Thinking - Definition and Process >>

ICONIC ADVANTAGE©

Based on my latest book, I can help your organization build Iconic Advantage© – a strategic approach to win with your existing iconic brands and franchises. 
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