“Soon is an amazing integrative thinker. He was able to embrace the key principles of “Switch” and marry them with his deep knowledge of innovation to drive new innovative behaviors.”
Innovation
After almost 20 years of leading innovation, I have learned important lessons that can help you with the following:
INNOVATION CULTURE
Working with Chip and Dan Heath, authors of “Switch – How to Make Change Happen When Change is Hard,” I have developed best practices to motivate new innovation behaviors that create a winning innovation culture.
Motivating a Culture of Innovation - Video Clip >>
INNOVATION STRATEGY
Working with Roger Martin, author of “Playing to Win” and his “Where to Play, How to Win” strategy framework, I have developed clear strategy roadmaps to inform what goes into your innovation pipelines, and more importantly, what stays out.
Innovation Strategy - Sample Framework >>
INNOVATION CAPABILTIES
Working inside multiple Fortune 500 corporations along with various venture backed startups, I have established important innovation capabilities.
Innovation Capabilities Examples >>
Design
By benchmarking over 50 Design-Led organizations, and by leading efforts to develop winning design strategies and playbooks, I have gained important insights that can help you with the following:
DESIGN STRATEGY
Working along side BMW Design Works and based on learning from 50 Design-Led organizations, I have developed winning design strategies and playbooks.
Creating Iconic Advantage - Video Clip >>
DESIGN THINKING CAPABILTIES
Based on taking the best practices from Stanford D-School, Ideo, P&G and the Rotman School, I have developed a practical approach to teaching and establishing a design thinking capability in your organization.
Design Thinking - Definition and Process >>
ICONIC ADVANTAGE©
Based on my latest book, I can help your organization build Iconic Advantage© – a strategic approach to win with your existing iconic brands and franchises.
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