creating iconic advantage:
What iconic brands and
movie icons share in common
WITH
BEST-SELLING AUTHOR
OF ICONIC ADVANTAGE / SPEAKER
SOON YU
+
DIRECTOR OF THE DOLBY INSTITUTE GLENN KISER
NOVEMBER 1 2018
6:00 - 8:30PM
Dolby Laboratories Inc
1275 Market Street
San Francisco, CA 94103
Reaching Iconic Status is the highest and most profitable form of branding. The first step in achieving is to develop signature elements that are distinctive and relevant. Come learn how successful businesses, from fortune 500 companies (such as Dobly Inc.) to startups, rise above their competition by developing signature elements that create Iconic Advantage.
Soon Yu, best-selling author of Iconic Advantage, dives deep into how the iconic brands of our time stay relevant, whether in products, services or movies. Glenn Kiser, Senior Director of the Dolby Institute, overseas how Dolby empowers movie makers to create iconic moments in theaters all over the world.
Light refreshments will be served.
PRESENTED BY:
Northern California Chapter of Columbia Alumni Association
DOLBY LABORATORIES
SPONSORED BY:
YALE UNIVERSITY | HARVARD UNIVERSITY | PRINCETON UNIVERSITY | COLUMBIA UNIVERSITY
ABOUT SOON YU:
Soon is an international speaker and best selling author on innovation and design who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times.
His book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.
He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design best practices.
Prior to this he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He has also been a consultant at Bain and Company, and a founder and CEO for numerous venture-backed startups (including Gazoontite, Promeo Technologies and TWRL) and was recognized as a Northern California finalist for the prestigious Ernst & Young “Entrepreneur of the Year” award.
He is a highly sought after speaker on innovation, design and entrepreneurship, and teaches at Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association).
