“Impressively 'real world practical', exceptionally informative, extraordinarily well organized and presented…”
ORIGINALLY PUBLISHED AT: http://www.midwestbookreview.com/sbw/may_18.htm#business
Soon Yu, author
Dave Bliss, contributor
c/o Post Hill Press
9781682615409, $25.00, HC, 208pp, www.amazon.com
Synopsis: In today's local, national, and international business communities, too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products.
"Iconic Advantage: Don't Chase the New, Innovate the Old" by international speaker and author on innovation and design Soon Yu and featuring contributions by Dave Birss (who is a former advertising creative director who has worked for some of the UK's largest ad agencies) presents a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers.
The approach advocated in "Iconic Advantage" will generate disproportionate levels of profit and protects companies against market fluctuations. Many of the world's most successful brands have been using it for years. No matter what the product or service being offered, companies can now reach iconic status, whether a a Fortune 500, a local 'mom & pop' store, or an aspiring millennial era startup.
Critique: Impressively 'real world practical', exceptionally informative, extraordinarily well organized and presented, "Iconic Advantage: Don't Chase the New, Innovate the Old" will prove to be an immediate and enduringly valued addition to personal, professional, corporate, community, and academic library Business Management collections and supplemental studies reading lists. It should be noted for personal reading lists that "Iconic Advantage" is also available in a digital book format (Kindle, $9.99) and as a complete and unabridged audio book (Dreamscape Media, 9781520098364, $29.99, CD).