American Marketing Association: How Do Brands Become Iconic?
Inc.com / Stanford Business: The Secrets of Staying Power
Hartford Business.com "How To Keep Old Brands Fresh"
Marketing Insider Group : Weekend Reading "Iconic Advantage"
Higher Ed Marketing: Friday Five: Building brand equity, the ‘Iconic Advantage’ way
Chief Executive: Who Really Owns Your Brand?
Iconic Advantage by Design Create the New by Innovating the Old... - The Manufacturer Magazine
Bob Morris Blogging on Business : Iconic Advantage Review
ChangeThis: The Making of an Icon by Soon Yu
Unlock Your Elearning Differentiator & Iconic Advantage - WBT Systems
Bringing the Outside In, by Karen O'Leonard - Willis Towers Watson
Unlock Your E-learning Differentiator & Iconic Advantage - WBT Systems
Moments that Matter...Make Yours Iconic with Soon Yu - Constellation Research
It's Not Easy Being Iconic - Knect375
6 takeaways from OmniShopper Conference 2017 - Alex Zhu
International Enterprise Singapore: 4 Thing's To Know About Asia's Digital Wave
The Market Research Blog : How Magic Moments Make Distinctive Brands
Scott Kirsner - Soon Yu on innovation in apparel, retail, and consumer goods
My most “Epic Failures”