AVAILABLE NOW : ICONIC ADVANTAGE
DON'T CHASE THE NEW, INNOVATE THE OLD
Amazon Best Seller
DISTRIBUTED BY SIMON AND SCHUSTER
ABOUT ME
What I Enjoy Doing
Simplifying complexity so it’s easy to understand and act on
Sharing what I’ve learned with you (successes and failures), both for your benefit and for the reward I feel from helping
- Seeing real impact and developing lasting friendships from our work
What I Can Help You With
Motivating your organization to take action
Defining and articulating a winning strategy and story
- Building stronger innovation and design capabilities, including new behaviors, best practices, tools and organizational design
“Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”